Digital Marketing & Acquisition Specialist

Are you a results-driven digital marketer looking to make a significant impact with a leading e-commerce brand? We are seeking a talented Digital Marketing & Acquisition Specialist to join our dynamic team on a flexible part-time basis. In this role, you will be instrumental in driving our digital marketing strategies, optimizing our acquisition channels, and maximizing our online presence. As a Private Advertiser based in Semarang, we are committed to delivering exceptional value to our customers and continuously innovating in the digital space.

As our Digital Marketing & Acquisition Specialist, you will work closely with our cross-functional teams to develop and implement data-driven marketing campaigns. You will leverage your expertise in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and Meta Business Suite to track performance, analyze user behavior, and optimize our marketing efforts. With a proven track record in digital marketing and a passion for e-commerce, you will play a pivotal role in helping us achieve our business goals and grow our customer base.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to drive customer acquisition and engagement.
• Manage and optimize paid advertising campaigns across various platforms including Google Ads, Facebook Ads, and Instagram Ads.
• Analyze campaign performance using tools like Google Analytics, Google Ads, and Meta Business Suite to identify trends and opportunities for improvement.
• Collaborate with the marketing, sales, and product teams to align marketing efforts with business objectives.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Conduct A/B testing and multivariate testing to optimize landing pages, ad creatives, and email campaigns.
• Provide regular insights and recommendations to senior management to support strategic decision-making.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce or retail industry.
• Proven experience in managing and optimizing paid advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
• Strong analytical skills and proficiency in using data analysis tools such as Google Analytics, Google Ads, and Meta Business Suite.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Creative thinker with a passion for innovation and continuous learning in digital marketing.
• Familiarity with email marketing platforms such as Mailchimp or Constant Contact is a plus.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

🛠️ Keahlian

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